Texture, according to Jason Beaird.

Overall, I really enjoyed this chapter. It gives thoughtful insight on how to use layering effects and pixel gradients to make a page stand out and direct the movement of the viewer's eye around the page to specific focal points. The example images he chose gave justice to his topics. I liked the bouncy feeling of the whimsical style and freshness of web 2.0. Also, I'm particularly glad he took us on a step by step process of how he created his background layer in photoshop. It's always nice to have some insight on how others work and create so you can pick up tips for yourself. I'm always looking for little bits to add to my toolbox. Great chapter!